Graphic Design & Illustration

Kathy Braune  Edgewood Academy

210 444-7925   Room B-214




Course Description  Graphic Design & Illustration


First year instruction is designed to provide job-specific training for entry-level employment in graphic communications careers. Emphasis is on principles and use of art history, elements of design, electronic imaging, reproduction photography. Graphic Design and Illustration is a creative study of the art of visual communications and advertising through creativity, illustration, design, analysis, approach and technical skills. Students will improve communication skills by learning to communicate visually, describe and defend their work, interview clients, present completed layouts and develop electronic and a print portfolios.


This technical laboratory course provides an understanding of the various careers in media technology fields.  Students are introduced to media technology, digital photography, advertising design, and computer-generated graphics.

Course Concepts:                                                                                                                           

Mastery of the tools and transformation options of an industry standard drawing program to create complex illustrations. Includes principles of layout and design, and manipulation of text and graphics. Students will receive hands-on training with basic drawing/painting, manipulating and creating vector based graphics and illustrations. There will be an introduction to various methods of reproduction in print and electronic graphics.



·         Instruction will consist of lectures, guest speakers and audiovisual presentations coupled with hands-on studio projects. Written research assignments and quizzes are also implemented in the curriculum. Both one on one instruction and group critique/interaction are equally emphasized in terms of individual student needs for this course.

·         This course seeks to address the following:

·         Use the basic computer hardware and software common in the graphic arts industry.

·         Use basic vector/imaging software, scanning and digitizing.

·         Understand how to apply art, design and computer knowledge in solving visual and conceptual problems.

·         Understand the basic steps in computer operations - input, processing, output, and storage.

·         Understand artistic concepts - draftsmanship, composition and aesthetics

·         Understand computer graphics terms and definitions

·         Produce projects that are conceptually sophisticated, technically proficient, and aesthetically sensitive/pleasing.

·         Achieve industry certification.


Materials and Supplies                                                                                                                   

MAC computers, Adobe Flash, Photoshop, Illustrator, Painter

Video tutorials, handouts, teacher led instruction, textbooks

Class will have access to Digital Cameras, Scanners and Video and Audio Recording devices



Course Content                                                                                                                               

·         Hands-on use of software, hardware and input/output devices and direct use of their relevant terms and vocabulary.

·         Presentation of problems to be addressed through planning, conceptual workup and application of technical experience.

·         Recognition of the potential application of programs/devices to the students individual ideas/projects.

·         Vocabulary used to discuss finished works, which will stem from the visual elements and principles of design of art.




The student will:

  • Use raster graphics techniques: freehand rendering, digital editing and painting tools, compositing, retouching, correcting, effect filters, masking, cloning, styles and parameter settings.

·         Combine text and image: layout, design, type outlines, special effects, contrast from background

·         Specify appropriate file formats.

·         Understand color theory: subtractive color (RYB), additive color (RGB), spot, pantone &printing color (CMYK).

·         Use input/output hardware: scanner, video camera, b/w and color printers

  • Understand current artistic and design issues: image appropriation, copyright, reproduction).
  • Identify terminology, advantages and limitations of image editing software.
  • Understand the role of computer graphics in the fields of Advertising, Illustration and Fine Arts.
  • Produce projects with images that are technically, aesthetically and conceptually sophisticated.



1. To attend all classes and be on time.  This course involves a lecture component that entails demonstrations in utilizing the software tools and animation concepts, therefore it is important to come to class on time ready to take notes.  If a student misses a class or comes late to class they run the risk of missing the demonstrations and could fall behind in the class very quickly. It is the students responsibility to get missed lecture notes and assignments from their classmates - be aware that it is the students responsibility to find out what was missed in the students absence.

2. To complete and turn in all projects on time.  This will involve keeping up with all the in class assignments as well as all projects (projects involve working on a  multifaceted assignment for a longer period of time, similar to a research paper).


Class Participation

Students enrolled in this course are expected to participate in class critiques and discussions.  It is important to realize that true value and insight within the evaluation process are more successfully gained by the participation of yourself and your peers.



The final grade will be determined by the averaging of one project grade, one final exam grade, and several in class assignments that require demonstration of digital animation competencies. A Rubric will be used to grade projects.



All letter grades will be given on a pre-determined scale listed below.


100-90=A,  89-80=B,  79-70=C,  69-60=D,  59 and below=F.


Evaluation of student work is based on the individuals efforts as they relate to the stated competencies, and will be graded with a rubric.


Formal evaluation as compared to benchmark criteria:


Objective evaluation of mechanical aptitude/technical proficiency of students work.

·         Criteria- how well the requirements of the project were followed.

·         Complexity- how much time and effort were spent on the project

·         Construction- how well the project was put together and presented.


Evaluation of the verbal/visual content of a students work as it relates to creativity.

·         Creativity- originality and artistic merit of the project.

·         Concept- the quality of the idea for the project.



Additional Grading Factors

·         Students grasp of subject matter as expressed in projects, critiques, exams, and discussions.

·         Students attitude- willingness to learn, drive to reach potential and contribution to class ambiance.

·         Punctuality, attendance and adherence to classroom standards and deadlines.


Methods of Instruction                                                                                                                   

The methods of instruction include lectures, demonstrations, class exercises, textbook discussion, audio-visual presentations and may include research papers, guest speakers, tours, quizzes and tests.


Hands-on experience will be gained through a series of topical project assignments with specific required student performance (these may be individual or group projects).


Generally, the procedure for projects will be:

·         Each project will be preceded by lectures that focus on visual material specific to the unit of study.

·         Students will receive a formal assignment for each project, which includes its requirements and limitations, objectives and deadlines.

·         Project specifics are discussed and examples used to clarify critical points and possible solutions are discussed.

·         Progressive steps are delineated, providing a well-defined structure for developing an effective solution.

·         Students research the topic and experiment with independent solutions.

·         Instruction may be supplemented by speakers, and timely introduction of pertinent materials.

·         Individual assistance is given as needed and projects are evaluated and revised at each discreet step.

·         Students are expected to participate in and contribute to class critiques. 

·         Use of teacher and peer critiques plus self-evaluation of projects are an essential ingredient of this process.  Class critiques are used to promote skills in critical inquiry and interpersonal communications.



Non-Discrimination Policy                                                                                                                  

Notification of Non-Discrimination

It is the policy of the Edgewood Independent School District not to discriminate on the basis of race, color, national origin, gender, handicap, or age in its employment practices, educational programs, services or activities, as required by law.


For information about your rights, contact the Title IX Coordinators at (210) 444-4604, or (210) 444-4569.


Notificacion de Anti-Discriminacion

Es norma del distrito escolar de Edgewood no discriminar por motivos de raza, color, origin nacional, sexo, impedimento o edad, en sus procedimientos de empleo, o en sus servicios, actividades o programas educativos, como se requiere la ley.


Para información sobre sus derechos comuníquese con los Coordinadores del Titulo IX, al (210) 444-4604, o 210) 444-4569.


As per Section 54 of the Vocational Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA) of 1990, if an accommodation is needed, contact Educational Support Services




Edgewood  Academy  Mac Lab

Computer Equipment and Software Usage Policy                                                              


Network/Internet Usage

Students will not tamper with computer settings. The district and I define the settings. If you realize a computer has been tampered with, notify me immediately. Students are permitted and encouraged to use the Internet for school assignments. Students, however, must adhere to Edgewood ISDs Internet Policy as stated in the Student Handbook BEFORE full access is granted.


In addition to these policies, students are NOT permitted to access or participate in:


*           Web sites which are inappropriate


*           Chatrooms


*           Message Boards


*           E-mail


*           Internet Games


*           File-Sharing Site


Furthermore, computers are for educational purposes only and for assignments given within the classroom. Students are not permitted to download programs or files from the Internet or other source to the network, individual computers, or jump drives, unless directly related to class instruction.


Consequences of Computer Misuse/Tampering

1st Violation Verbal Warning

2nd Violation Computer restriction

3rd Violation Referral to Principal Teacher/Notify Parent

4th Violation Principal Teacher/Possible removal from the class